We live 
ENTERTAINMENT.

We love to create, to be creative and to connect people in front of and behind the stage.

Our philosophy is purpose | performance | passion | people

We live Entertainment - 360 degrees.

We produce musicals and shows either in-house or under license. 

We operate and build theaters independently or on commission. 

We collaborate with national and international creatives and licensors. 

We bring existing and new productions to the German-speaking region. 

We handle 360° marketing, from ticketing to marketing, communication, distribution and sponsorship. 

We are open to new partners and collaborations.

That's who we are:

Maik Klokow  –  Producer / CEO

Tony Award winner Maik Klokow has set national and international standards with productions such as The Lion King, Starlight Express, Mamma Mia!, and many others. He leads 360° Entertainment as CEO and will once again be active as a producer.

Maik Klokow is one of the most influential figures in the German musical market. With productions such as The Lion King, Mamma Mia!, and Dirty Dancing he has set standards and defined the standard for quality and success. These iconic titles are now indispensable in the musical landscape and all unmistakably bear his signature as a producer.

He is not only responsible for the idea behind successful productions like Ich war noch niemals in New York, but also has a special emotional connection to Starlight Express. In Bochum, he joined as a stage manager in 1990, laying the foundation for his career. By the way, this musical holds the record for the longest run of a musical in one location and, thanks to Maik Klokow's revision in 2018, was able to set the course for a successful future.

After positions as Technical Manager and Production Manager, he became Managing Director of the Theater am Potsdamer Platz in 1999, where he achieved great success right away with the world premiere of Disney's Der Gloeckner von Notre Dame. In 2009, Maik Klokow founded the Mehr! Entertainment Group. After its sale in 2018 to the British Ambassador Theatre Group (ATG) - the world's leading theater operators and producers - he continued to work as Managing Director and Producer for Mehr-BB Entertainment.

But Maik Klokow's creative vision extends beyond the boundaries of the musical industry. It is thanks to his initiative that the construction or renovation of major theaters has taken place: The Theater im Hafen in Hamburg, the Colosseum Theater in Essen, the Mehr! Theater am Großmarkt in Hamburg and the Musical Dom in Cologne.

In addition, he has successfully brought productions such as Holiday On Ice and the Blue Man Group to the stage or ice. Particularly noteworthy is his success with the German-language adaptation of Harry Potter and the Cursed Child, which premiered in Hamburg in 2021 and continues to play to full houses after a re-staging in 2023.

For the Broadway production of Moulin Rouge! The Musical, based on the film of the same name by Baz Luhrmann, Maik Klokow received his first Tony Award in 2021, the most prestigious award in the industry. Finally, in 2022, the German-language premiere took place in Cologne.

In March 2024, the premiere of the musical Water for Elephants was celebrated at the Imperial Theatre on Broadway, based on the bestseller by Sara Gruen, with Maik Klokow involved as one of the co-producers.

After over 35 years in live entertainment, Maik Klokow temporarily bid farewell to the industry in March 2023. However, his passion for the stage remains undiminished. As CEO and Producer, he now returns with 360° Entertainment to embark on new projects, bringing his extensive experience and flair for great entertainment to the forefront once again.

Guenter Irmler  –  Managing Director / CFO

As the financial expert of 360° Entertainment, Guenter Irmler brings a wealth of experience in live entertainment. From 1989 to 1999, he headed the musical conglomerate Stella and, in this position, developed the musical genre in the German market.

Guenter Irmler has achieved groundbreaking success in the field of live entertainment over the years. He significantly contributed to the realization and operation of state-of-the-art theaters for musicals, including renowned venues such as the Neue Flora in Hamburg, the SI-Centrum in Stuttgart, the Theater am Marientor in Duisburg, the Colosseum Theater in Essen and the Theater am Potsdamer Platz in Berlin. Under his leadership, not only were the performance venues elevated to a new professional level, but also merchandising, catering, and event organization. A subsidiary developed musical city tourism as well as specialized booking software for tickets.

During these years, productions such as Cats, Starlight Express, The Phantom of the Opera, Miss Saigon, Disney's Beauty and the Beast (in London), Les Misérables, Joseph and the Amazing Technicolor Dreamcoat, and Disney's Der Gloeckner von Notre Dame (with its world premiere in Berlin) were brought to the stage, among others.

In 2011, Guenter Irmler assumed the position of Managing Director at Mehr! Entertainment GmbH in Duesseldorf, where he served as CFO, overseeing the entire finance department and supporting owner Maik Klokow in the expansion of the company group and the exploration of new business areas. During this time, he also oversaw the construction of the Mehr! Theater am Großmarkt in Hamburg and was involved in the leasing of venues such as the Musical Theater in Bremen and the Admiralspalast in Berlin. In 2019, he voluntarily left the Mehr-BB Entertainment GmbH group.

In addition to his successful career in the entertainment industry, Guenter Irmler was appointed as a professor at the Hochschule für Musik und Theater in Hamburg in 1998. Furthermore, he worked as a consultant for companies such as DEAG (Deutsche Entertainment AG), the cinema chain CinemaxX and the exhibition sector. Since 2019, he has also served as Managing Director of ALMEMA Beteiligungs GmbH.

At 360° Entertainment, Guenter Irmler now assumes the role of Managing Director and is responsible for the finance department.

Anna Montanaro  –  Artistic & Casting Consulting

She is a prominent figure in live entertainment. With over 30 years of experience on international stages, Anna Montanaro has made a name for herself as a versatile performer and creative consultant. At 360° Entertainment, she is responsible for casting and creative consulting.

For over 30 years, Anna Montanaro has remained dedicated to live entertainment and the stage. Her repertoire spans a variety of roles and theaters worldwide. Particularly noteworthy are her performances as Velma Kelly in Chicago on Broadway, in Vienna, London's West End and numerous German cities. As one of the few German actresses to have made a successful career not only nationally but also internationally, her outstanding talents and professional attitude have led to numerous engagements in a variety of shows. Anna Montanaro has been seen on stage as Sandy in Grease, as Sally Bowles in Cabaret, as Donna in Mamma Mia!, as Eva Perón in Evita – to name just a few.

In addition, her heart especially beat for new material, to develop the characters in the premieres. These include, for example, Das Maedchen Rosemarie, Marilyn - Das Musical, Vom Fischer und seiner Frau and Gefaehrliche Liebschaften. Anna Montanaro particularly loves this aspect of her profession - the work and challenge of bringing new characters to life on stage.

In addition to her work as a performer, she has also been involved in artistic consulting for many years. Among other roles, she was employed in trend scouting and casting for Mehr! Entertainment GmbH from 2008 to 2018. She consistently nurtured young talents and played a significant role in casting decisions for various shows. It is noteworthy that she selected outstanding talents during workshops for productions of Mehr! Entertainment GmbH, thus contributing to the broad and exceptional quality of new material.

At 360° Entertainment, Anna Montanaro is now responsible for casting and creative consulting and is excited about this new challenge.

Veit Knoefler  –  Senior Project Manager

Veit Knoefler has over 25 years of experience in national and international marketing and business development. His expertise spans across all areas including marketing, sales, ticketing, sponsorship and partnerships. As a Senior Project Manager, he brings his extensive knowledge and expertise to the table.

After starting out at Stella Musicals, he took over the marketing management of the Disney musical Der Gloeckner von Notre Dame at the Theater am Potsdamer Platz. His move to Stage Entertainment in 2002 brought further successful shows such as Cats, Disney's Beauty and the Beast and the European premiere of the Blue Man Group. With Der Gloeckner von Notre Dame and the Blue Man Group he succeeded in surpassing the milestone of one million tickets sold in the fiercely competitive Berlin market for the first time.

As Director of Marketing at the Friedrichstadt-Palast, Europe's largest revue theater, he spearheaded the establishment of modern structures and achieved a successful doubling of ticket revenues during his tenure. Together with his marketing team, he managed to lead shows such as Qi, Yma, Show Me and The Wyld to great success.

He found the close and friendly collaboration with the long-time director of the Friedrichstadt-Palast, Juergen Nass and other creatives such as Thierry Mugler's team for the show The Wyld particularly inspiring.

In addition, between 2016 and 2020, he gained valuable experience in other tourism-oriented companies: As Managing Director, he had overall responsibility for Berlin's largest sightseeing cruise company, Stern und Kreis Schiffahrt and its business development. He was also responsible for the establishment and operation of gastronomic facilities through the associated Stern und Kreis Gastronomiegesellschaft.

Veit Knoefler has now been brought on board at 360° Entertainment as a Senior Project Manager and is excited to contribute his years of experience in marketing and project development.

We are looking for:

Creative, inspired individuals who live entertainment and our company philosophy purpose | performance | passion | people like we do.

We are always open to any interesting application.

Career & Press

Veit Knoefler
Senior Project Manager

360° Entertainment GmbH
karriere@360grad-entertainment.de
presse@360grad-entertainment.de

Press:

If you have any further questions, please feel free to contact us. 

We appreciate your interest!

Press News

Maik Klokow, producer and entertainment professional, launches a new live entertainment company, 360° Entertainment GmbH | Hamburg

Maik Klokow: 'We are harnessing all our expertise and energy for the topic of live entertainment, without boundaries and across genres, hence 360°.' In the future, we will operate theaters ourselves or on commission, build theaters, and produce live entertainment.

In doing so, we are open to all genres for musicals, theater productions, and shows, whether they are original works or licensed productions. We are both creators and consultants, aiming to ensure success for both our projects and our partners.

We collaborate with renowned national and international creatives and licensors to bring existing and new productions to the German-speaking region.

Starting from the idea through the creative processes, castings, stage executions, marketing, from ticketing to marketing and distribution to sponsorship, we cover all areas of live entertainment, with a comprehensive network of professionals for all departments, competent and holistic - indeed 360°.

In our pursuit, we follow our clear, focused philosophy: 
purpose - performance - passion - people.

We, the team at 360° Entertainment, along with our network of live entertainment professionals, are excited for whatever comes next.

The team at 360° Entertainment:

The team members around Maik Klokow all have many years of experience in their respective fields and in advising companies.

Maik Klokow – Producer/CEO
Guenter Irmler – Managing Director/CFO
Anna Montanaro – Artistic & Casting Consulting
Veit Knoefler – Senior Project Manager

Contact: Veit Knoefler, presse@360grad-entertainment.de

The company is headquartered in Hamburg

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Contact:

360° Entertainment GmbH
Isestraße 132 | 20149 Hamburg

kontakt@360grad-entertainment.de

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